About us

This is Cebon

Cebon Group was founded in 1986 in Gothenburg, by Stefan Rundéus, Anders Lundin and Gunnar Axelsson and is today a Group of companies managing brands and businesses, primarily within safety and energy solutions. Whilst also acting as an investor/initiator to new business developments. Today we are present primarily on the European market but with a global reach. Our head office is located in Gothenburg, Sweden.

>170

employees

8

Offices

1 000+

Turnover (Msek)

40

Years active

Core values

We empower people and ideas so that they can shape a better tomorrow.

At Cebon, our purpose is to create an environment where individuals and innovative ideas thrive. We believe that when people are given the freedom, tools, and support to act boldly, they can transform challenges into opportunities.

By fostering collaboration, encouraging curiosity, and driving continuous improvement, we enable progress that benefits businesses, communities, and the world.

Brave

Being Brave at Cebon means having the courage to challenge, explore, and grow. We are curious by nature and open to new ideas.

We dare to ask questions, challenge assumptions, and embrace opportunities that push us forward. Bravery is not about being fearless—it’s about acting with purpose despite uncertainty.

We demonstrate bravery by:

  • Asking bold and thoughtful questions
  • Staying curious and open-minded
  • Challenging the status quo
  • Embracing change and experimentation
  • Seeing opportunities where others see obstacles

OWNERSHIP

Ownership is about taking initiative, being accountable, and making a difference. We value the freedom to act and the responsibility to deliver. We care deeply about our work, our colleagues, and our customers. Through proactive behavior, curiosity and a mindset of continuous improvement, we create lasting value.

We show ownership by:

  • Taking responsibility and delivering on our promises
  • Acting with integrity and care
  • Being proactive and solution-oriented
  • Continuously improving ourselves and our work
  • Adding value in everything we do

CONNECTED

At Cebon, being Connected means staying close to the market, trends, and people. We collaborate openly, share knowledge, and build strong relationships internally and externally.

Curiosity drives us to understand our customers, anticipate changes, and create solutions that matter.

We live this value by:

  • Staying curious about market trends and customer needs
  • Building strong partnerships and trust
  • Collaborating across teams and borders
  • Listening actively and learning continuously

Vision

Cebon – the House for brands -delivering operational excellence across omni-channel consumer, professional and industrial markets throughout Europe. We create value by being Connected with the market, focusing on creating added value through our expertise.

With a diversified brand and product portfolio, customer base, geographical reach, and supplier network, we maintain independence and resilience in a dynamic market.

We empower people and ideas so they can shape a better tomorrow

The human ability to invent new things is changing our society. Let’s do it in the best possible way. For us, freedom is a basic precondition for real innovation. With freedom comes responsibility.

Each individual contributes to our collective intelligence and together we create and sell solutions that enable a better everyday life. Solutions that many take for granted and probably do not even reflect on.

So, what do innovations such as batteries and energy storage systems have in common with fire extinguishers? Well, they firmly stand on three legs: sustainability, empowerment and security.

The Cebon history