Let's make tomorrow better
Without a map, but with a strong inherent compass. Maybe you can sum up our journey with these words. When we started Cebon in the 1980s, we had no idea where we were going. Throwing oneself into the journey was simply more important than knowing the goal.
In success stories, people often talk about a fine balance between courage and skill. But we should probably, as forty years later, add a real handful of naive optimism. None of us knew what we were getting ourselves into when we boarded the plane to Hong Kong to have a meeting with the Gold Peak Group. But it went well, and we were able to start selling GP Batteries in Sweden. Times were different, but the need for batteries only grew while technological development constantly enabled new niches and business areas. The number of employees increased, the markets expanded to new countries and new business areas were incorporated into the group.
We empower people and ideas
Our joint innovation journey has taken Cebon from a small garage in Hisingen, Gothenburg to a global arena where we have the opportunity to develop and invest in trends and business ideas that we believe in. Our philosophy provides a picture of what can be expected of us as a customer, partner and employee.
Freedom is trusting oneself.
Freedom is our ambition and our goal, the freedom to follow one’s own idea. Freedom to achieve our objective with our own means. Freedom to earn trust. Freedom to make our own choices. It is the core that has brought us to where we are today, and it is the essence that creates our future.
You know what it takes. Do it.
To have the courage to take responsibility for oneself is to do the right thing, even if it means new untested paths and mindsets. Without taking responsibility, we never achieve freedom, either for ourselves or others. Only those who dare to fail dare to try the hardest.
We will ban cowardice.
Our history is built on bold strategies and exciting ideas. We must have the courage to continue in the same spirit. Move forward. Think creatively, critically and independently towards the outside world.
It is fair to treat everyone as individuals.
Curiosity and ambition are qualities we seek, encourage and develop in our employees. We have high ceilings and love creative ideas and telling it like it is. We shall strive for independence, and there is great respect for the power of independent individuals. Those who challenge, those who dare to try should have all the space needed for it.
We should not stare at problems. Instead, we must discover exciting challenges.
We have always been passionate about business entrepreneurship and creative solutions. We’ve never been afraid to leave safe old habits. We have the will to change in our blood, the flexibility in our DNA and this will eventually permeate the entire organization.
We are not going to talk ourselves into a better world.
Our ambitions in terms of sustainability should not stop at fine words. We believe in sustainable ideas and businesses over empty phrases, and the driving forces of change over slogans. With continuous improvements in sight, we are taking it step by step for a more sustainable world.
We will love our customers, but we will never be exploited.
Our service is well-known and appreciated. We are accessible, visible and nice to have contact with. We stand out in a positive way. But quality and independence must also come at a cost, we must never turn into doormats.
Shape a better tomorrow
The human ability to invent new things is changing our society. Let's do it in the best possible way. For us, freedom is a basic precondition for real innovation. With freedom comes responsibility. Each individual contributes to our collective intelligence and together we create and sell solutions that enable a better everyday life. Solutions that many take for granted and probably do not even reflect on. So, what do innovations such as batteries and plastic collection have in common with fire extinguishers? Well, they firmly stand on three legs: sustainability, empowerment and security.