About us

This is Cebon

Cebon Group was founded in 1986 in Gothenburg, by Stefan Rundéus, Anders Lundin and Gunnar Axelsson and is today a Group of companies managing brands and businesses, primarily within safety and energy solutions. Whilst also acting as an investor/initiator to new business developments. Today we are present primarily on the European market but with a global reach. Our head office is located in Gothenburg, Sweden.

<160

employees

8

Offices

1 000+

Turnover (Msek)

40

Years active

Present all over europe

Cebon group cover most of europe with offices and a warehouse structure that is both flexible and fast on deliveries.

Core values

We empower people and ideas so that they can shape a better tomorrow.

At Cebon, our purpose is to create an environment where individuals and innovative ideas thrive. We believe that when people are given the freedom, tools, and support to act boldly, they can transform challenges into opportunities.

By fostering collaboration, encouraging curiosity, and driving continuous improvement, we enable progress that benefits businesses, communities, and the world.

Brave

Being Brave at Cebon means having the courage to challenge, explore, and grow. We are curious by nature and open to new ideas.

We dare to ask questions, challenge assumptions, and embrace opportunities that push us forward. Bravery is not about being fearless—it’s about acting with purpose despite uncertainty.

We demonstrate bravery by:

Asking bold and thoughtful questions
Staying curious and open-minded
Challenging the status quo
Embracing change and experimentation
Seeing opportunities where others see obstacles

OWNERSHIP

Ownership is about taking initiative, being accountable, and making a difference. We value the freedom to act and the responsibility to deliver. We care deeply about our work, our colleagues, and our customers. Through proactive behavior, curiosity and a mindset of continuous improvement, we create lasting value.

We show ownership by:

Taking responsibility and delivering on our promises
Acting with integrity and care
Being proactive and solution-oriented
Continuously improving ourselves and our work
Adding value in everything we do

CONNECTED

At Cebon, being Connected means staying close to the market, trends, and people. We collaborate openly, share knowledge, and build strong relationships internally and externally.

Curiosity drives us to understand our customers, anticipate changes, and create solutions that matter.

We live this value by:

Staying curious about market trends and customer needs
Building strong partnerships and trust
Collaborating across teams and borders
Listening actively and learning continuously

Vision

Cebon – the House for brands -delivering operational excellence across omni-channel consumer, professional and industrial markets throughout Europe. We create value by being Connected with the market, focusing on creating added value through our expertise.

With a diversified brand and product portfolio, customer base, geographical reach, and supplier network, we maintain independence and resilience in a dynamic market.

Our philosophy

The human ability to invent new things is changing our society. Let’s do it in the best possible way. For us, freedom is a basic precondition for real innovation. With freedom comes responsibility.

Each individual contributes to our collective intelligence and together we create and sell solutions that enable a better everyday life. Solutions that many take for granted and probably do not even reflect on.

So, what do innovations such as batteries and energy storage systems have in common with fire extinguishers? Well, they firmly stand on three legs: sustainability, empowerment and security.

The Cebon history

1986

Cebon founded

Cebon is founded in Gothenburg by Stefan Rundéus, Anders Lundin and Gunnar Axelsson.

1986

1989-1990

GPI collaboration

First visit at Gold Peak Industries, GPI and GP Batteries. Contractual collaboration initiated.

1989-1990

1995-2000

Nordic Expansion

Established subsidiaries in Denmark, Finland and Norway.

1998

First powerbank launched

GP provided the “original” PowerBank.

1998

2003-2007

France and Italy

Expanding into the French and Italien markets.

2006

Hong Kong

Started up subsidiary in Hongkong, Cebon Global Sourcing, to develop our services.

2006

2007

2008

Nordic swan ecolabel

First primary batteries on the market with this third-party certification.

2009

Housegard

Nordic distribution of our first safety brand.

2009

2013-2015

Focus on global account management

Thus, enabling for industrial sales.

2019

Exo industry

Cebon’s value added company, specializing in designing customized battery packs.

2019

2020

2021

Trine investment initiated

Investing in clean energy in growing markets.

2022

pfas free fire extinguisher launched

Launch of world’s first fire extinguisher without PFAS.

2021

2022

2022-2023

Sparq

Energy service solutions company with expertise within battery and software solutions, transforming to more and energy storage systems.

2022

cebon digital

Spinning off our digital activities to a new company focused on digital expertise.

2023

2022-2023

Aqiila established

Comfortable on the go. A corporation with Brands group.

2022

Reuse estinguishers launch

Extend fire extinguishers’ product life cycle.

2024

2022-2023

collaboration with ligna energy

Introducing bio-based supercapacitors to our portfolio.

2022

Veta established

Launch of brand to reconnect with nature.

2024

2025

Acquiring Brands Group

Gothenburg-based Cebon Group is taking a strategic step in its European expansion by acquiring Brands Group of the Netherlands. The move makes Cebon Group a billion-krona company in the energy and security industry, and strengthens the company’s offering and presence in several European markets.