About us

This is Cebon

Cebon Group was founded in 1986 in Gothenburg, by Stefan Rundéus, Anders Lundin and Gunnar Axelsson and is today a Group of companies managing brands and businesses, primarily within safety and energy solutions. Whilst also acting as an investor/initiator to new business developments. Today we are present primarily on the European market but with a global reach. Our head office is located in Gothenburg, Sweden.

>170

employees

8

Offices

1 000+

Turnover (Msek)

40

Years active

Present all over europe

Cebon group cover most of europe with offices and a warehouse structure that is both flexible and fast on deliveries.

Core values

We empower people and ideas so that they can shape a better tomorrow.

At Cebon, our purpose is to create an environment where individuals and innovative ideas thrive. We believe that when people are given the freedom, tools, and support to act boldly, they can transform challenges into opportunities.

By fostering collaboration, encouraging curiosity, and driving continuous improvement, we enable progress that benefits businesses, communities, and the world.

Brave

Being Brave at Cebon means having the courage to challenge, explore, and grow. We are curious by nature and open to new ideas.

We dare to ask questions, challenge assumptions, and embrace opportunities that push us forward. Bravery is not about being fearless—it’s about acting with purpose despite uncertainty.

We demonstrate bravery by:

Asking bold and thoughtful questions
Staying curious and open-minded
Challenging the status quo
Embracing change and experimentation
Seeing opportunities where others see obstacles

OWNERSHIP

Ownership is about taking initiative, being accountable, and making a difference. We value the freedom to act and the responsibility to deliver. We care deeply about our work, our colleagues, and our customers. Through proactive behavior, curiosity and a mindset of continuous improvement, we create lasting value.

We show ownership by:

Taking responsibility and delivering on our promises
Acting with integrity and care
Being proactive and solution-oriented
Continuously improving ourselves and our work
Adding value in everything we do

CONNECTED

At Cebon, being Connected means staying close to the market, trends, and people. We collaborate openly, share knowledge, and build strong relationships internally and externally.

Curiosity drives us to understand our customers, anticipate changes, and create solutions that matter.

We live this value by:

Staying curious about market trends and customer needs
Building strong partnerships and trust
Collaborating across teams and borders
Listening actively and learning continuously

Vision

Cebon – the House for brands -delivering operational excellence across omni-channel consumer, professional and industrial markets throughout Europe. We create value by being Connected with the market, focusing on creating added value through our expertise.

With a diversified brand and product portfolio, customer base, geographical reach, and supplier network, we maintain independence and resilience in a dynamic market.

Our philosophy

The human ability to invent new things is changing our society. Let’s do it in the best possible way. For us, freedom is a basic precondition for real innovation. With freedom comes responsibility.

Each individual contributes to our collective intelligence and together we create and sell solutions that enable a better everyday life. Solutions that many take for granted and probably do not even reflect on.

So, what do innovations such as batteries and energy storage systems have in common with fire extinguishers? Well, they firmly stand on three legs: sustainability, empowerment and security.

The Cebon history

1986

Cebon import

Cebon Import is founded in Gothenburg

1986

1989-1990

Gp batteries

Start of the collaboration with GP Batteries (GPI)

1989-1990

1986

1991

Safety-division (housegard)

Establishment of our Safety-division and the brand Housegard

1992-1993

Mobile accessories

Start of mobile accessories business due to the upcoming trends in the market

1992-1993

1995-2000

Expansion

Nordic expansion to Denmark, Norway and Finland with distribution and offices

1998

The first powerbank

We are first in the world with launching the Powerbank

1998

2003-2007

Expansion continues

We expand into France and Italy

2006

Hong Kong subsidairy

Hong Kong subsidairy is established to come closer to our producers

2006

2008

End of mobile accsessories

End of mobile acessories business, as a result of being agile to the market

2009

Housegard expansion

Nordic expansion of the Housegard brand

2009

2013-2015

Focusing on the industrial segment

A larger empasize on the industrial segment

2019

Exo industry is founded

EXO Industry is established, a value adding company designing customized battery packs

2019

2021

The first p-Fas free extinguisher on the market

Our X-Fog, the first P-Fas free extinguisher on the market is introduced

2022

Sparq is founded

Sparq is established, a company with battery solutions in focus

2022

2022-2023

new hq & warehouse

New HQ & central warehouse in Gotehburg, as a result of the growing business

2023

Incubator

Cebon Incubator is established, a hub for new business ideas

2023

2022-2023

Cebon Digital is founded

Cebon Digital is established, providing e-commerce services

2025

Acquiring Brands Group

Gothenburg-based Cebon Group is taking a strategic step in its European expansion by acquiring Brands Group of the Netherlands. The move makes Cebon Group a billion-krona company in the energy and security industry, and strengthens the company’s offering and presence in several European markets.